Running a small business, or operating as a sole trader, is no small feat. Even I, as a freelancer who provides digital marketing services, feel that pressure. In this life, we have to juggle a hundred different things at once. Somewhere between managing clients or customers, handling operations, and ultimately, earning enough money to keep your lights on, your online presence often ends up on the back burner and neglected until you have the time and space to work on it.
The problem with that situation is that your customers are online, your competitors are online, and if you’re not appearing in the right places with the right messaging, you’re not being considered by potential buyers. Ensuring you’re part of the digital conversation gives you the ability to compete during the consideration stage. Having a strong digital marketing strategy means you aren’t leaving potential revenue streams on the table.
This is where working with someone like me can help take that weight off you and provide a dedicated service for a competitive price, whether you need a one-off job completed or you’d like me to dedicate several hours a week to your project. I offer full suite digital marketing services, designed specifically for small businesses, startups and sole traders who want to grow their online presence, attract higher quality and intent leads, and, at the end of the day, turn clicks into new customers.
By working with me, you aren’t committing to the overhead of hiring a big agency, and instead, I can work as part of your team, on a limited basis, like an extension of your own enterprise. If this already feels like I can solve your problem, you can contact me via my enquiry form. However, this article will outline in detail the services that I can provide to supercharge your business.
SEO: Be discovered on Google, without paying for every click
Search engine optimisation (SEO) is one of the most valuable long-term investments you can make in your digital marketing, and a cornerstone of almost all content that your business creates online. In simple terms, it’s the process of helping your website rank higher on Google when potential customers search for something related to your products or services.
If you take into consideration your own behaviour on the internet, when you need something, you Google it. The results page appears, and more likely than not, you will click one of the first few results. Your potential customers do the same. In fact, over 90% of users never reach the second page of search results. So if your website isn’t appearing on the first page, you are essentially invisible.
I approach your SEO by focusing on the foundations that actually improve your results over time. I do keyword research to see what the best terms are to find your audience, and provide on-page optimisation recommendations for currently existing content. Furthermore, as an experienced digital marketing services provider, I can give you a concise but effective SEO content strategy that signposts what types of articles you should be publishing over the coming months to gradually move your brand closer to the top of the results.
No SEO specialist can promise overnight results – it can take up to three weeks for even minor changes to metadata (such as SEO description and page slugs) to show early movement, and then between three and six months for brand new, well-researched long-form article content to index. It is the new content that drives the increases in overall organic traffic, as you need to provide something different to the competitors out there and begin to establish yourself as a thought-leader in your niche. This is how I can deliver steady and sustainable growth in organic traffic to your website.
Landing page copywriting: turn visitors into customers
If you’re a brand offering a specific service to a niche, you probably have a website that is set up with an individual landing page for each vertical. The fact is that you can’t use the same copy for plumbers as you do for engineers, for example, as their requirements are different. So this is where my French and Spanish language degree gives me an advantage over other copywriters: my use of the English language is extremely strong, and having a vast vocabulary means that I can create a page without repetition of verbs, adjectives and CTAs.
Getting the traffic to your website is only half the battle. Once you have the SEO strategy in place, you need to make sure that the visitors convert into customers. You only have a matter of seconds to convince new visitors that you’re the right choice for them before they click back to a results page. This is where great copywriting makes all the difference.
A strong landing page isn’t just the words on the screen. It’s framed as a carefully structured conversation with your visitor to address their pain points, answer their unasked questions, and to build trust before guiding them towards taking action and becoming a lead: whether that means for your business that they book a call, fill in an enquiry form, or make a purchase.
My approach is to write landing page copy that sounds like you. I take the tone of voice you use across all marketing output, including social media content and existing website copy, to build a clear, persuasive page that is built around the issues your target audience cares about, using every ounce of experience I’ve gained over the years in providing digital marketing services to a wide variety of brands. Ultimately, the best copywriting shouldn’t sound like a sales pitch, but instead answer a problem that your visitor had.
Social media strategy and content: building a presence that engages
Posting on social media can feel like a full-time job. In fact, trust me, it was my full-time job. That being said, I was working in an agency across several clients at once. When done properly, social media can return your investment in a specialist quickly because it is designed to engage your target audience perfectly.
The ideal social media strategy is built upon content pillars, using a consistent tone of voice that dovetails nicely with your website and other marketing materials, and creates informative content that naturally leads current and potential customers to like, share and comment. It takes time, strategy and creativity, which I know that most small business owners just don’t have to spare.
Let me help you cut through the noise with an easy-to-manage social media strategy which is tailored to your specific goals and target audience. This means I identify the right platforms for your business to find the ideal audience, build a content calendar that creates the posting consistency that platforms reward, and outline the post types that don’t just serve to fill your feed, but actually engage your audience and develop loyalty.
It does take time to build good social content that, in turn, creates trust with the audience. Positioning you as an expert in your space will keep your business at the front of mind for the social media users who are most likely to buy from you. All of this is how I develop a smart social media strategy or write the perfect social media content for your channels as part of my core digital marketing services.
PPC & paid social copywriting: make every penny of your ads budget work harder
Paid advertising, when built correctly, can deliver fast and targeted results. Whether you’re running campaigns on Google Ads, Facebook, Instagram, LinkedIn, TikTok or Twitter, you need compelling ad copy to give your budget the best chance of success in a competitive marketplace.
There is absolutely no point in paying to be ignored, after all. Writing effective copy for PPC and paid social is a craft, and something I have honed throughout my experience working for agencies and in-house across many verticals. With these types of paid adverts, you have a minuscule window to grab attention, communicate value, and drive action. Pick up your device and browse your social media feed: I guarantee that you scroll past more adverts than you think, but that your brain doesn’t pay attention to them because the headline and ad copy didn’t engage you, and the creative visuals (whether they be an image or a video) weren’t scroll-stopping enough to catch your attention.
With PPC and paid social ads, every single word has to earn its place when you have such a short timeframe to engage a user. Thanks to my 8+ years of experience in providing digital marketing services, I know how to write ad copy that’s sharp, audience-specific, and truly designed to convert. No matter whether you’re looking to run a lead generation campaign, promote your latest product, or retarget a warm audience, I’ll make sure the words you’re paying to put in front of people are the most effective at doing the job properly, at the first time of asking.
The benefits of a digital marketing services freelancer over an agency
Working with me, a freelancer who specialises in digital marketing services, instead of an agency, allows you to communicate directly with the person doing the work, and not an account manager who then passes the problem onto a junior member of staff. I’ve been there, in the agency, and it is an extremely ineffective way of working when a client needs results fast. The multiple layers of approval mean things get stripped out, replaced, and the work is diluted, all in the name of “delivering high quality” rather than actually speaking to the person directly and working collaboratively on the solution.
Agencies lock businesses into long and expensive contracts before you’ve had the time or the chance to see the results of their work. Working with me, there’s no middleman. It’s just me, and I don’t operate with a one-size-fits-all approach. I take the time to understand your proposition, tone of voice and target audience before curating the content specifically to your brief. It’s also far more flexible to work with me, because you can scale up or down the volume of work based on your needs and budget, adjusting as we go and reviewing results before making your next decision. This kind of agility is invaluable to startups and sole traders, as I know you cannot commit to anything long-term when you are trying to get your business off the ground.
Finally, I deliberately work with a small number of clients at any given time. This way, I can give each person the attention they deserve, and there’s no way anyone gets lost in the shuffle, especially when you have a firm deadline on receiving work ahead of a product launch, an ad campaign go-live date, or an urgent need for a new landing page.
Ready to supercharge your business with my digital marketing services?
Whether you’re starting from scratch or looking to take an existing strategy to the next level, my full suite digital marketing services can make a real, measurable difference to your business. From getting found on Google to crafting ad copy that actually converts, every piece of the puzzle works together to help your business grow.
Instead of figuring it all out on your own, I can offer the right support as someone who understands both the bigger picture and the finer details. If that sounds like what you’re looking for, I’d love to hear about your business and set up a free consultation call to understand how I can help you reach your goals.
Contact me today with your query, and I’ll get back to you within 48 hours to arrange next steps and a plan for us to work together to reach your goals.