As a small business owner, you may be trying to work out your crucial priorities when it comes to your digital marketing, and if working with an SEO content writer is one of those. When you are operating with modest budgets, I understand that you need to know exactly which steps will make the biggest impact for the smallest financial outlay.
Search engine optimisation (SEO) is where you create content for your website that focuses on the high-value keywords that will help your business climb the results pages and, ultimately, establish your brand as a thought-leader in your particular niche.
So why should you choose to invest in your SEO strategy over other digital marketing avenues? I’ll give you a short introduction to the benefits of SEO, as well as how it can solve common issues for small business owners, as well as identifying the cost benefits of a strong SEO strategy and the advantages of building trust with the most commonly used search engines.
The benefits of SEO include sustained high-intent leads
One of the primary reasons that businesses of any size should invest in an SEO strategy is that having website content optimised for key terms in your company’s niche can actually connect you to people actually searching for your specific services or products. We call this high-intent lead generation.
These users are regarded as high intent because, instead of finding the audience passively, where they browse the internet (through social or search ads), you are actively gaining their interest by creating long-form written content made to address the types of questions or interests that reflect your own company’s services.
As these users arrive at your website, having specifically clicked on an article that appears on a search engine results page, they have the intent to discover what products you offer or what solutions you provide. This makes users who find your company via a search engine results page much more likely to convert into paying customers.
The cost of having a 1,000-word article written specifically to support one of your SEO keywords is just £12 when you buy it from me, a dedicated SEO content writer. Whereas running a paid advertising campaign on any social media platform or pay-per-click search engine results page can cost far more money to generate any meaningful results, in terms of sales for your business.
Small businesses can compete with larger ones, thanks to an SEO strategy
This means that SEO strategy is a relatively low-cost way to make progress in achieving sales. You don’t need a massive marketing budget to start to outrank your competitors, who may be larger businesses. An SEO content writer can give you a strong return on investment by creating articles that focus on your local area.
When you’re trying to reach customers who are nearby to you, focusing on local-level SEO campaigns, such as “plumber near me” or “plumbers in Barnsley”, can allow you to dominate the search results in your area without spending a huge amount of money on trying to find these customers via other platforms.
For a small business, this can basically level the playing field and allow you to operate like a big business without spending the size of marketing budget that the big players have access to. Independent shops and sole traders can make huge gains in relevant regional queries, moving them up the search results pages within 3 months of publishing a series of articles to promote their desired terms and keywords.
SEO is a cost-effective solution for long-term value growth
As you can see, having a cohesive SEO strategy actually allows you to find long-term growth for your business without having a large, ongoing spend. The unfortunate facts are that other forms of advertising only have a short-term impact on your sales and brand awareness. The moment that you stop running paid ad campaigns, your content disappears. So as soon as your advertising budget has been depleted, potential customers stop seeing your brand name, your product range, and your latest promotions.
Having a strong SEO foundation for your website can yield a sustainable level of organic traffic that continues to perform for months, and even years, with only semi-frequent updates. This means that after your initial outlay to develop your rankings for your preferred SEO keywords, you may only need to create one article a month for each keyword going forward. For me, in my role as an SEO content writer, this means that once we have seen results start to increase for your choice of SEO keywords, we can strip back your long-term strategy to a manageable level that can be operated in-house, with a simple content calendar that maps out which topics you should write one article for, each month, for the next few years.
Building trust with search engines and users alike
The key to continuing to write new content isn’t actually in increasing your SEO performance, but rather in reminding the search engines that you are a relevant business that should remain listed towards the top of the first page of results. SEO works in a way that primarily builds authority with your domain, and the more keywords that you rank well in, the easier it is for the search engine to prioritise your results when you create new content. This is why, in the long term, you don’t need an SEO content writer once you’ve done the groundwork, since it is easy to manage internally.
In a similar way, this also works with search engine users. If you consider your own actions every time you’ve Googled something in the last week, you’ll probably quickly summarise that you almost always click a link on the first page, and more often than not, it’s an article towards the top of the first results page.
At the end of the day, users inherently trust the results that search engines present them. By appearing on the first page of any Google results page, you will be viewed as more authoritative than other businesses, more established digitally than your competitors, and ultimately, more reliable by consumers and purchasers.
Having high search results increases the credibility of your brand as much as it organically grows your audience base and increases the number of customers who buy your products. The fact that it can be implemented for relatively low cost only makes it more appealing to small businesses than it is to larger enterprises.
Let me help you with your strategy as an SEO content writer
Now that you know the benefits of search engine optimisation strategy for small businesses, why not get in touch with me about where you want to cut into the market and make strides? I can help your company improve its SEO rankings, whether you want a long-term strategy to implement internally or you would like to employ me as an SEO content writer to create a series of articles that increase the authority of your brand.
If it wasn’t already clear from reading this article, all of my work is 100% human-written, with no use of AI, and unique to your choice of keywords and subject matters. You can choose the topics and titles, and working with your preferred SEO keywords, I’ll be able to create personalised content for your business that reflects the issues you want to become thought-leaders in and improve your search engine results to deliver a steady volume of organic traffic to your website.
Contact me today with your query, and I’ll get back to you within 48 hours to arrange next steps and a plan for us to work together to reach your goals.